KB Home building smaller houses to lift sagging sales
The company is trying to attract buyers with 1,230-square-foot homes selling for $200,000 in the Inland Empire and other high-foreclosure areas.
As California’s biggest builder of new homes posted its seventh straight quarterly loss Friday, Westwood-based KB Home said it was trying to boost sales by building small, lower-priced houses instead of the larger ones that had sustained the company during the housing boom.